You can deploy each of these targeting criteria to reach a cold audience at the top of the marketing funnel. How then can we target directly wealthy people with Facebook ads who are ready to make or who are already making some purchases (Facebook ads engaged shoppers)? Not everyone who owns a small business point in Facebook the fact of ownership. Currently, more wealthy women than ever are turning to professional matchmakers to help them find love. Here are 7 ways to change your thinking to attract wealthy clients: 1. I like to create content about Digital Marketing, SEO, Social Media, Business and Web Development. It includes such subcategories as: From these subcategories above, we could be interested in coffee houses. Facebook is at the forefront when it comes to targeting options to home in on your business’s buyer personas and show them the most relevant offerings. Consumers of luxury items, beyond all doubt, are buyers with high buying capacity. Lagos, Nigeria Tel:+234 7039686407 Email: info@primegatedigital.com, Copyright © 2020 PrimeGate Digital. The wealthy don’t want to waste money on inexperience. That is right, Facebook Audience targeting has a behavioral response which is called involved buyers. Then set male sex, age of 25–34 years old and get the solvent audience of 270 000 people. Because the COVID-19 virus has more severe consequences for older people, especially those with pre-existing conditions, such clients have become even more aware of having their estate plans in order and making sure they reflect their goals, Pai observed in a recent interview. John Huntinghouse, Director of Digital Marketing at Epic Marketing, finds job titles are also helpful in narrowing the field to high flyers. There is a huge opportunity in Facebook to target business owners or rich customers on Facebook who owns a small business. If you work in content marketing, you’ve likely already heard the buzz about “unicorn marketing.” In the targeting settings we choose «Behavior — Mobile device user — All the mobile devices of this brand — Apple», and then we should choose those iPhone models the users of which we are interested. Facebook advertising works on a pretty straightforward logic. Products and services can appeal to this market by serving a higher purpose than a basic need. This less direct approach to targeting appropriate customers may serve its intended purpose — really curbing discrimination. 1. Last I checked it was only about 17% of your “friends” see your posts, which means 83% of them are not. For the wealthy, life’s necessities are covered, so they often turn to the pursuit of luxury, image and lifestyle. Facebook Lookalike Audiences allow you to build targeted lists of potential customers who share characteristics with … As an example, we will find all the office workers of Moscow-City business centres with the age of 25+ years old. The recent introduction of the Partner Categories (Datalogix, Acxiom, Epsilon) has benefited Facebook advertisers greatly. Make your organic keywords more location and season specific. The aim is to get the final coverage more specific and more intended. Facebook is not everybody’s favorite social media, that’s for sure. In this video, I share with you 10 Facebook Advertising tips to target business owners or high income people. Not so today. Granted there are many other ways, but Facebook seems to be all the rage right now, and for good reason. Tips found in this article is a good place to start, but further down the road, you should adjust your … For example, yesterday I was working with a client whose target demographic is married couples over 65 with $2 million+ in net worth. Make sure you identify your ideal client. As you browse through expired high-end listings, you’ll start to notice that most are expired because they were overpriced. Also, set gender to female, age of 35–55 years old, and get the solvent audience estimation of 370 000 people. However, consumers may not be as happy with the results. In the detailed targeting settings, we choose «Behavior — Online actions — Owners of small enterprises». Nikita Lawrence, Executive President of Wealth Success Chamber Enterprises, likes to use publications this audience is likely to read, like Forbes and the Wall Street Journal, as filtering keywords. Also, exclude inconsequential ones from the solvent. Address: 9, Omo Alade Alafia, Shomolu. Do things for them that they don’t have time to do. Location, repair quality, and infrastructure allow landlords of these business centres to hold the maximum rental price and those companies that rent premises in such business centres can afford it. In the detailed targeting section, we choose «Behavior — Travels — People who regularly travel abroad». These could be products or services. Behavioral: users of mobile devices of a definite brand, regular abroad travellers, owners of small enterprises, involved buyers. Read: How to Start a Profitable Ecommerce Business in Nigeria. Kate L. Harrison wrote a best-selling book and built and sold the leading green wedding marketplace in the country (Green Bride Guide). An iPhone can be purchased on credit as an indicator of status or prestige. 7. Financial marketing. Just days ago, you could choose who got to see your advertising content/boosted posts on Facebook in a refined way. The wealthy don’t want to be catered to by thirty -something’s in skimpy clothes. In other words, this kind of targeting is overheated as competition is high. If you don’t want to waste money, then target a very specific group of people before launching your ads. Not everyone who owns a small business has pages of enterprises on Facebook. Save my name, email, and website in this browser for the next time I comment. Wealthy clients tend to be older. my subreddits. Also consider the authors of these books that Facebook users may follow and again, tie your geo-targeting in to find the people you are looking for. It is important to point in targeting that we target residents (or as Facebook calls them «living in this place»). How Can I Attract Wealthy Clients? You will always have to rely on your judgment and your own predictions when you set your audience criteria. 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